Moneyster. MoneyBook. MoneySpace – The Awl – 博彩公司 欧洲_为什么要收输钱账号_360bet官网-官网注册

Moneyster. MoneyBook. MoneySpace – The Awl – 博彩公司 欧洲_为什么要收输钱账号_360bet官网-官网注册

Oh,yousocialmedia,you!

WithallthatTwittering,messagingandgeo-locationing,youdo,youmustgeneratesomekindofrevenue-and,perthebigbusinessthinkersofWeb2。

0,ithastobeginormous。

Thereare300millionFacebookersoutthere,afterall,andwhileTwitterisstillinthemodest10-figurerange,itoperatesatastaggeringrateofincrease;aMarchstudyofsocialmediausagefoundthatTwitterusersweregrowingatamonthlyclipof1382%。

(IrealizedthatanythingwaspossibleintheTwitterversewhenIawakenedtothenewsthisSundaythatIhadacquiredReaganitedirect-mailguruRichardViguerieasafollower。

)Andeachoftheseself-actualizingWebexhibitionistsoftenlistsgratisthesortoffine-graineddemographicdata-tastesincarsandmovies,politicalleanings,petfetishesandwhatnot-thatmarketerspayfocusgroupsandresearchteamspremiumfeestodisgorgefromthebuying?

public。

Butrecentmediareportsonyonsocialmediarevolutionaboundwithcautionarytales。

TheFinancialTimespublishedanepicbreakdownofRupertMurdoch’sill-fatedromancewithMySpace-oncethepremiersocialmediaoutletontheWeb,whichnowhasbutone-thirdthefollowingthatFacebookclaims。

BusinessWeek’sStephenBaker,meanwhile,cautionsthattheproliferationofsocial-mediamarketingstrategiesaddsuptoconsiderablylessthanthesumofitsparts-andindeed,caneasilyderailexistingtranchesofmarket?

share。

Thecoinoftherealminsocialmediaconsultingis,afterall,maddeninglyintangibleineconomicterms。

There,Bakerwrites,“successisdefinedmoreoftenbyTwitterfollowers,blogmentions,orYouTubehitsthanbytraditionalmeasures,suchasreturnoninvestments。

”Thatwoozydisconnectcanproducesomespectacularmismatchingofnew-mediameansandcorporateends。

Asonechastened“directorofinteractivemarketing”tellsBaker,aPentagonsupplierhadabsurdlysetaside$4millionforsocialmediapromotion-untilthefirmwasgentlyremindedthatthePentagonisn’tallthatkeentohaveitsbusinessplansmadeDigg-worthy。

TheMurdoch-MySpacesaga-reportedinpainstakingdetailbyFTcorrespondentMatthewGarrahan-showshowNewsCorpmadethatsamekindofmiscalculationonamassivescale。

WhenMurdochsnappedupthesocialnetworkingsitein2005,thingslookedbalmyindeed。

MySpacewasattractingabout70,000newusersadaybackthen,andthe$580millionMurdochpaidforinstantnewmediacredseemedasoundinvestmentindeed-especiallywhen,afterthedealwasannounced,MySpacecloseda$900millionthree-yearadvertisingcontractwithGoogle。

Within15months,thesite’srevenuesrocketedfrom$1millionto$50milliona?

month。

Butofcourse,Facebookemergedfromitscollegiatequarantineinearly2008,fullyarmedwithmoreintuitiveinterfaces,messagingfunctionsandemailadaptability-andthemaidensocialnetworkinglaunchbecamekindof,well,sad。

AfterMySpacesignedathree-yearleaseforprimeLAofficespace,ithadtobowoutofthecontract-andnowpays$1millionamonthforanemptyofficesuite。

Thecompanywillalsolose$100millionthisyearforfailingtomeetthetargetsinitsGoogleadvertisingcontract。

Butsuchobstaclesmighthaveprovensurmountablehaditnotbeenforadistinctlyold-mediastylefolly:theannouncementfromwhatGarrahandecorouslycalls“apunchyMurdoch”ina2007earningscallthatFoxInteractiveMedia(thedivisionwhereMySpacewastheonlypropertyofanynote)wouldhita$1billionrevenuetargetinthecomingfiscalyear-nearlydoubleits$550millionshowingin?

2007。

Eveninoptimalmarketconditions,thatwouldbeatallorder-andfuturehistorianswillalmostcertainlyneveruse“2008”and“optimalmarketconditions”inthesamesentence。

Whenthecompanycameupwoefullyshortofthatforecast,therelationshipbetweenthehipyoungMySpacekidsandtheNewsCorpsuitsquicklycurdledintoalitanyofchargesandcountercharges:NewsCorpexecutivesclutteredMySpacepageswithunsightlyads,andusedtheadsasacrutchtopreventtheMySpacersfromstreamliningsimplesitefunctions,sinceeverytimeanextraneouspagewouldopenonthesite,Murdoch’scompanycouldcollectmoreadrevenues。

AndTeamMurdochclaimsthatthesite’smanagementwasoverrunwithlayaboutindiepunks。

“Everytimewetriedtoprofessionalizetheplace,theyresisted,”recallsFoxInteractiveRossLevinsohn。

ButitseemsliketherealADDcaseherewasMurdoch。

Herewasaguy,afterall,whowasoriginallythinkinghe’dmakeasplashontheInternetbyspending$1。

9billiontoacquirethealso-ransearchengineAskJeeves。

(Though,cometothinkofit,there’sanirresistiblefitnessintheideaofMurdochtakingoverasitewhosenametacitlycastsallitsusersintheimageofoneoffiction’sbestknownmoniednitwits。

)AndwhenMurdoch’swell-publicizedfriendshipwithMySpacecofounderChrisDeWolfe(verymuchanoldperson’sideaofayoungperson)wentsouthwiththerestoftheMySpacerelationship,DeWolfewasreplacedbyseniormanagersrecruitedfromAOL。

Because,youknow,thatcompany’salwaysbeendownwiththe?

kids。

By2007,whenMurdochfixedhisgazeonmoreshinymediaquarry-DowJones’WallStreetJournalempire-hismuchtrumpetedbromancewithsocialmediahadrunitscourse。

ThelessonhereisdistressinglyinlinewiththemoralA。

J。

Lieblingpronouncedofthemid-twentiethcenturypresslords:“itisevilthatmenanywherebeforcedtodepend,fortheinformationonwhichtheymustgoverntheirlives,onthecapriceofanybodyat?

all。



Whichisnottosay,ofcourse,thatthecorporatemanipulationofsocialmediacan’tproduceplentyofotherkindsofevilaswell。

InhisBusinessWeekdispatch,StephenBakerrevisitsthedisastrousplanhatchedbyBritain’sway-hipadfirmSaatchiSaatchitopromotetheToyotaMatrixviaaPunk’d-stylesocialmediaprank。

ProspectiveMatrixpurchaserswouldsingleoutafriendtobetheunwittingtargetofthecorporatejapery;andsowhenawomannamedAmberDuickfellinthesightsoftheproject,thesocial-mediageniusesatSaatchiinventedamake-believeBritishsoccerhooligannamedSebastianBowler。

HesentemailstoDuickpromisingtovisitherwithhispitbullintow;inafakeMySpacepage,heboastedof“drinkingtoexcess”andbrawlingatsoccermatches。

Andashetoutedhispenchantforinebriatedmenace,healsoforwardedabillforadamagedhotelroomtoDuick,explainingthathe’dleftheremailaddressashiscontactinformation。

DuickfiledsuitagainstSaatchiandToyotainOctober,claimingtohavebeensoterrifiedbytheprospectofBowler’sarrivalthatshestartedsleepingwithamachetebeneathher?

bed。

Thecorporatedefendants,ofcourse,denyanywrongdoing,onthegroundsthatDuickhad“grantedherpermissiontoreceivecampaignemailsandothercommunicationsfromToyota。

”That’sright:Thedensecontractlanguagemostofusthoughtlesslyconsenttoeachofthe90orsotimesthatiTunesisupgradedcanevidentlyberepurposedasalicenseforvirtualharassmentandthreatenedviolencefromadfirmsevidentlygrownboredwithabusinganddegradingcontemporaryart。

Whichiswhy,Isuppose,noonecouldobjecttoswampingoneoftheagency’sTwitteraccountsorFacebookpageswithspamorprofanity-ladenDMs。

Nocontractexpresslyforbidsit,afterall-andwhilesocialmediamayneverbeprofitable,there’snolawsayingthatcretinousuber-capitalistpropagandistsshouldhaveallthefunwith?

it。

Previously:TheTragicTaleofBunkyandBarbara?

Hearst


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